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Tesla Price Drop

feye

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Swissbob

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A mate is struggling to sell his 2nd hand Taycan here. When a Plaid costs the same as a Taycan 4 I imagine that problem is going to get worse… I came from a Tesla Model X and love my Taycan but wouldn’t buy a new one with this pricing discrepancy
 

whitex

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A mate is struggling to sell his 2nd hand Taycan here. When a Plaid costs the same as a Taycan 4 I imagine that problem is going to get worse… I came from a Tesla Model X and love my Taycan but wouldn’t buy a new one with this pricing discrepancy
It doesn't eliminate but narrows the Taycan target customer, cutting out people who would buy one to have the fastest car for the every day street driving, or drag racing. Taycan is a great car, good EV, but even when I wanted to buy one for myself, switching out of an old, non-Plaid Model S, I found the 4S underpowered during a test drive (the stall feeling when you hit the accelerator while rolling) - it was the main reason I stuck it out 20 months to get me a Taycan Turbo (Turbo S has no value to me since I don't use launch control). Anyone switching out of a Performance Tesla today, any model, will feel the same. Heck, while I love my Turbo CT, I felt a little disappointed it couldn't outrun a Mach-E at a red light which costs a third of the price (no launch mode, in Sport mode, perhaps Sport Plus and/or Launch mode would have yielded better results - I still don't get Porsche launch mode locking away extra power, the only reason I can think of is they don't want people to use it because it damages the car).

In other words, Taycan is now competing against non-performance Teslas, so on handling, build quality, features. Kind of ironic for Porsche which has all of its marketing setup around performance. Below is an example of Porsche marketing from their model configurator - notice the Porsche emphasis is purely on 0-60 and power.
Porsche Cayenne EV Tesla Price Drop 1694169660224


Porsche will either have to up their game on the power numbers, bring Turbo over 1000hp, 0-60 sub 2s, or else they will have to revamp their marketing. The old "we have the fastest cars" doesn't work when so many other cars, some starting at $40K brand new, are faster.
 

PorscheCH

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A mate is struggling to sell his 2nd hand Taycan here. When a Plaid costs the same as a Taycan 4 I imagine that problem is going to get worse… I came from a Tesla Model X and love my Taycan but wouldn’t buy a new one with this pricing discrepancy
True, though I just bought a new Turbo CT and while trade-ins are hammered, you easily get >20% discounts on new models. Plaid s is today 116k Chf (plus you ll have to add ca 20k for the perf package, when available?)

In my opinion, it is misleading to compare two cars from different segments (like it would be e.g. comparing a Purosangue to a Cayenne Turbo s) Yes, there is a gap (net net 40-50k?) at the top of the Taycan and Tesla range, but it reflects the difference in quality (huge, have you inspected the paint of the 4 colours Tesla offers? laughable), handling, etc. And honestly, also brand prestige, history, personal identification. These elements are also part of the experience package.

If one doesn't have these preferences / don't appreciate them / can't afford it, there are other options...
 
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PorscheCH

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Anyone switching out of a Performance Tesla today, any model, will feel the same. Heck, while I love my Turbo CT, I felt a little disappointed it couldn't outrun a Mach-E at a red light which costs a third of the price (no launch mode, in Sport mode, perhaps Sport Plus and/or Launch mode would have yielded better results - I still don't get Porsche launch mode locking away extra power, the only reason I can think of is they don't want people to use it because it damages the car).
Yes, Porsche's marketing is not based solely on acceleration at traffic lights.

I understand that it's fun (it's not that popular around here), but if that's one of the main drivers of choice, the Demon 170 costs even less than the plaid and also makes noise. Maybe the Taycan is not the right car and Porsche is not the right brand.

Otherwise the GT3RS would have 1200 hp and be ungovernable.

ps. handling, PDCC, rear axle steering, TV (refined, not the Tesla one) are all performance elements.
 

Teufel Hund

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I guess we're just gonna have to agree to disagree on this.

Seems more intuitive and closer to what we've always done to continue using the left hand for all signaling than to remember to start sometimes using the right hand... ?‍♂
So in one instance you can’t adjust ( the above statement) and yet in another instance you CAN adjust? ( Your reply below ). Hmmmm…… seems a bit contradictory. Maybe just to suit your preference of Tesla? ?

“The yoke was indeed a joke, but the turn signals and shifter are just new and different. I'd have no trouble adjusting. YMMV.”
 

LongLive959

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Taycan Vs Model S is a similar argument I used to have in the Model S vs Hellcat days…..sure it’s quicker, but it’s also cheaper (price and quality) and uglier.

but (and yes, Tesla owner looking to get Taycan….I will be upfront)….a little more quickness couldn’t hurt. I mean the Kia EV6 is hitting close to Taycan numbers.

it’s something I saw a decade ago when the S came out. Soon everyone will be pushing sub 2 second 0-60…..what’s the end game when a 911 is slower off the line than a Honda fit? Porsche, Ferrari, etc definitely need to double down on handling, refinement, quality etc.

Not sure what I’m arguing, except that I’d love to see a quicker Taycan. Dunno if I’d go back to a new S….but that’s only because Teslas are everywhere here, and the drivers are more annoying than BMW owners now. I miss Tesla waves and getting thumbs up from other drivers rather than the finger. The Taycan, maybe not as quick, but it has that Porsche history. And part of the extra $$$ is for the brand. Just wish they’d hurry up and bless us with a 911 EV
 

mikezhang31

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Porsche has always been in a bit of a niche, and does not out right beat its competitors in a clear cut way that makes it easier to shop on paper or come across as a no brainer in terms of value for dollar. I've been cross shopping with porsche for over a decade and porsche lost pretty much every single time, but it doesnt mean they were not successful and is an aspirational brand for many despite being slower or more expensive:

My journey
Lotus exige vs. porsche cayman S - lotus was more raw and pure, I ended up getting the lotus

Aston martin v8 vantage vs. 911 C2S - aston was more exotic, bigger engine, more luxury, and sounds better. I got the aston instead

ferrari f430 vs. 911 gt3 - bigger engine, more power, sounds way better, looks way sexier whereas the 997 gt3 (at the time) looks just like a base 911 with a wing. I got the ferrari.

I ended up getting a 911 C4S for a daily. There were no peers when it comes to daily drivability and sportiness and comfort and looks. It is like having a sports car combined with a lexus.

Traded the 911 in for a range rover as I needed space for bikes.

Traded the range rover in for the taycan CT as I needed a lower daily driver for an elderly dog. Still the same logic, great comfort with amazing performance. But it is not replacing my ferrari.
 

whitex

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Yes, Porsche's marketing is not based solely on acceleration at traffic lights.
Actually whenever looking at porsche comparisons between the different trims, that is the primary difference Porsche marketing is emphasizing.

handling, PDCC, rear axle steering, TV (refined, not the Tesla one) are all performance elements.
You are right, however you can get those on any trim, so not a trim marketing differentiator. I priced out a Taycan for me, same options (all the performance options you mention) on 4S/Turbo/Turbo S and the price difference was in tens of thousands of dollars between then (e.g. Turbo S was over $30K more expensive than Turbo).
 

PorscheCH

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Actually whenever looking at porsche comparisons between the different trims, that is the primary difference Porsche marketing is emphasizing.
On which marketing collateral? On website? No, It's not just acc from standstill. it's 3 different KPI for each trim (0-100 km/h, HP and top speed). Adverts? Nope. Media kit? It's not just 0-60 (more below).

0-60 is one of the indicators for the whole industry, and it fuels pub bragging rights. it is easier to brag about acceleration than other aspects of performance.

Perhaps also because no driving skill is required at traffic lights. Just flooring the pedal. When you start looking at performance on mountain passes or challenging roads, pure tech specs will get you killed without good skills.

Porsche Cayenne EV Tesla Price Drop 1694216327737
 

whitex

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On which marketing collateral? On website? No, It's not just acc from standstill. it's 3 different KPI for each trim (0-100 km/h, HP and top speed). Adverts? Nope. Media kit? It's not just 0-60 (more below).

0-60 is one of the indicators for the whole industry, and it fuels pub bragging rights. it is easier to brag about acceleration than other aspects of performance.

Perhaps also because no driving skill is required at traffic lights. Just flooring the pedal. When you start looking at performance on mountain passes or challenging roads, pure tech specs will get you killed without good skills.

1694216327737.webp
The picture example you gave above is exactly my point. If you were to Model S Plaid into the above Porsche marketing table, it makes the Model S look like an upgrade from Turbo S but at less than half price. :facepalm:
Porsche Cayenne EV Tesla Price Drop 1694220067468

This is why I was saying they need to change marketing emphasis from power, acceleration, even range, or they will need to boost all the metrics to beat other EVs to justify Porsche premium.
 
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PorscheCH

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This is why I was saying they need to change marketing emphasis from power, acceleration, even range, or they will need to boost all the metrics to beat other EVs to justify Porsche premium.

Many have pointed it out here - and it is also very clear on the Porsche website, which is not based on the 0-60, it is just one of many pieces of information - you buy the Taycan and pay a premium for a brand performance experience. From sportiness to comfort, ride setup, car design, interior and exterior quality, possible customizations, etc. etc. all of which Tesla is very lacking.

By your logic, Bentley should stop touting the acceleration of the Continental GT Speed and the heritage of their v12 engine in its marketing because the 0-60 is equal to that of a KIA EV6 GT (3.5s). Totally. People here are rushing to cross shop from Bentley to KIA :CWL:
 

whitex

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Many have pointed it out here - and it is also very clear on the Porsche website, which is not based on the 0-60, it is just one of many pieces of information - you buy the Taycan and pay a premium for a brand performance experience. From sportiness to comfort, ride setup, car design, interior and exterior quality, possible customizations, etc. etc. all of which Tesla is very lacking.
Show me a Porsche marketing comparison material justifying why it's worth buying a Taycan Turbo S CT over a Taycan 4 CT, why Turbo S price is almost a $100K more. You and I, and other people on this forum, might have painstakingly researched it, plowed through the configurator to find the options, then research what they mean (since the configurator descriptions are not that descriptive), asked others who have already bought it. Most other buyers however rely on Porsche marketing, which seems to produce things like the table you showed.

By your logic, Bentley should stop touting the acceleration of the Continental GT Speed and the heritage of their v12 engine in its marketing because the 0-60 is equal to that of a KIA EV6 GT (3.5s). Totally. People here are rushing to cross shop from Bentley to KIA :CWL:
Actually that is essentially right. When a lot of new cars, even ones much less expensive than theirs, can do 0-60 sub 5 seconds, advertising a 0-60 in 5s is pointless at best, potentially counterproductive. I am not intimately super familiar with Bentley marketing, but went to their site to see how they differentiate the Continental GT lineup:
Porsche Cayenne EV Tesla Price Drop 1694255215189

or looking in the configurator between the models (GT Speed shown below):
Porsche Cayenne EV Tesla Price Drop 1694255283269


Notice there is no mention of hp or 0-60 numbers on the top level marketing comparisons like Porsche, they have fuel economy and combined CO2 where Porsche puts their hp and 0-60. It seems they figured it out. Focus the customers on what your product does best, not worse than the competition. Advertising 0-60 under 5s or 4s is becoming like advertising fuel injection, or anti-lock brakes, or airbags as the distinguishing feature of a car - tons of cars can do this, so who cares. Yes there was a time when those features were in fact hyped up my marketing, but once most cars got those features, marketing buried them in the fine print specs, where hp and 0-60 for anything over 3s is going to end up.
 

PorscheCH

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Show me a Porsche marketing comparison material justifying why it's worth buying a Taycan Turbo S CT over a Taycan 4 CT, why Turbo S price is almost a $100K more.
I see your point on the trims and agree they trims are differentiated by HP and 0-100 times (looking at the German website). But it's just the trims comparison. If you look at the top level Taycan page there s plenty of other marketing stuff, same if you download their media kit.

TBH English is not my mother tongue, "trim" is the appropriate word? So I can say the RS6 is a A6 trim? And F Pista is a 488 trim? Genuine question. I thought the word "trim" was more a description of the car's outfit/equipment.

I am not intimately super familiar with Bentley marketing, but went to their site to see how they differentiate the Continental GT lineup:
Notice there is no mention of hp or 0-60 numbers on the top level marketing comparisons like Porsche
It's literally right below what you posted (there s a photo in between). And yes it has 0-60 for the 2 engines they offer, right at the start of the paragraph, and the HP as well. I still consider that top level marketing

Porsche Cayenne EV Tesla Price Drop 1694256826807
 

whitex

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I see your point on the trims and agree they trims are differentiated by HP and 0-100 times (looking at the German website). But it's just the trims comparison. If you look at the top level Taycan page there s plenty of other marketing stuff, same if you download their media kit.
Yes, there is other stuff marketing stuff, but almost none of it talks about the difference between the trips (with the exception of GTS, I think I saw a GTS dedicated page somewhere). Then again, there probably can't be such differentiation since you can spec out a Taycan 4 with most if not all the performance options you get on a Turbo S, so really, the hp is pretty much the only difference other than what options are included.
TBH English is not my mother tongue, "trim" is the appropriate word? So I can say the RS6 is a A6 trim? And F Pista is a 488 trim? Genuine question. I thought the word "trim" was more a description of the car's outfit/equipment.
English not my first (or even second) language either so I'm probably not the best person to ask. I call 4S, GTS, Turbo, a Taycan trim, but open to any other term or definition.

It's literally right below what you posted (there s a photo in between). And yes it has 0-60 for the 2 engines they offer, right at the start of the paragraph, and the HP as well. I still consider that top level marketing
I only went 2 levels down (the two pictures I included). Yes, the hp and acceleration is listed but not as a differentiator between trims (like the Porsche table).

Side note, have you seen the Taycan 4S CT clone from NIO (for about half the price)?
Porsche Cayenne EV Tesla Price Drop 1694258508112
 
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