Tesla Cybertruck’s 911 Gimmick

[WasserGKuehlt]

If the numbers are as you say don't sway opinions, then why bother with theose numbers in marketing at all? Marketing's job is to sway opinions to sell the most expensive model they can convince the customer to buy. It sounds like the differentiating factors which might sway an opinion are starting price and included options. If they have to use metrics, why not list some metrics where Porsche shines. If there are no actual metrics, but a only a subjective "feel of the road", then market the feel of the road, though I'm not sure how that would differentiate a Taycan RWD vs. Turbos S (Turbo S heavier, so more understeer for double the money? ). Or maybe they should market track times, cornering capabilities, moose test (a slalom test, though apparently the Model S Plaid beat the Taycan in a moose test, so perhaps not that).

For me, they should focus on the driving experience, luxury features of the car, and its functionality (I like the foot garages for example as it gives rear passengers more legroom, RAS, PDCC, or the FLIR with collision detection and spotlighting the possible collision target). The non-LC power/acceleration also matters to me as I do enjoy accelerating out of the street traffic herd wherever I can, even if the herd catches up to me the next red light - I prefer to drive with room around me, not surrounded by a bunch of people spacing out or on their phones. Power is also fun on an occasional track experience (non-drag-racing).

When you say "marketing" I hear "ads"; that is, it's what brings a user to the website to click through. Once you're there, numbers differentiating between models are "specs", so not necessarily data that is central to the effort of bringing in a potential customer. (The pretty pictures do help, as does a kick-ass configurator - I know, 'cause I spent ~1 year of my life in it.)

If we're talking about ads, then here's a random sampling of Porsche ads throughout time:

They're not about numbers - maybe a top speed here, or a reminder of LeMans titles/classification there. They're a bit cheeky, sometimes poking fun at themselves, but the main theme is unmistakably "you know you want one". They never say they're the fastest, the most luxurious, the most capable, the safest or the most spacious, just that "there is no substitute". ?‍ (Incidentally, that was the founder's impetus.)

(The quip about the moose test is funny. ?)

 

[whitex]

When you say "marketing" I hear "ads"; that is, it's what brings a user to the website to click through. Once you're there, numbers differentiating between models are "specs", so not necessarily data that is central to the effort of bringing in a potential customer. (The pretty pictures do help, as does a kick-ass configurator - I know, 'cause I spent ~1 year of my life in it.)

If we're talking about ads, then here's a random sampling of Porsche ads throughout time:

They're not about numbers - maybe a top speed here, or a reminder of LeMans titles/classification there. They're a bit cheeky, sometimes poking fun at themselves, but the main theme is unmistakably "you know you want one". They never say they're the fastest, the most luxurious, the most capable, the safest or the most spacious, just that "there is no substitute". ?‍ (Incidentally, that was the founder's impetus.)

(The quip about the moose test is funny. ?)

I think ads are just one part of marketing. But if we define marketing as ads only, then my argument was about whoever is responsible for web site content generation, whoever decides which numbers to emphasize when showing the comparison between Taycan trims, whoever's job is it to price the product and decide what features should come included in which trim to maximize revenue, etc. Who would that be at Porsche?

 

[WasserGKuehlt]

I think ads are just one part of marketing. But if we define marketing as ads only, then my argument was about whoever is responsible for web site content generation, whoever decides which numbers to emphasize when showing the comparison between Taycan trims, whoever's job is it to price the product and decide what features should come included in which trim to maximize revenue, etc. Who would that be at Porsche?

You’re right they’re not the same (it’s usually “Ads and Marketing”), but the common theme is “presentation”/ the message the company wants to convey. For them, it’s always been one of uniqueness, racing etc. I have never, ever seen a Porsche-published material that compares their cars against those of a competitor. So, again, what you find on the site in terms of numbers are more “shopping tools” than anything else. Getting into comparisons would run against the core concept of there being no substitute.

 

[MarkR]

I also think that one factor in choosing a Porsche, especially for car fanatics, is the heritage. As we know Porsche has a rich history in the motorsports world and in my opinion this attracts buyers. I don't think we are always just buying a car (or leasing in my case ?), you are also buying into the company (and marketing would have you buy into a "lifestyle").

 

[Vercingetorix]

I have seen lots of videos where Porsche will show a lap or two of the Nurburgring. Never have I seen them show a video of a drag race. Of course I don’t watch drag racing so maybe there are videos of them drag racing?

 

[whitex]

So, again, what you find on the site in terms of numbers are more “shopping tools” than anything else. Getting into comparisons would run against the core concept of there being no substitute.

Ok, so would you agree that the purpose of the "shopping tools" is to maximize profit, which in Porsche's case probably mean buy the most expensive Porsche you can afford? If so, they have to offer a comparison, since they have to somehow convince the customer that a Turbo S is in fact worth more than 2x the money than a base Taycan is. Another way to say that, apparently there are substitutes as you'd assume a Taycan Turbo S should be able to substitute for a base Taycan. However, perhaps they should compare trims in a way that doesn't assign large value to metrics which other brands can beat at a much lower price point.

 

[TXSchnee]

I think showing acceleration numbers on the website, per model, is just something the German manufacturers do. BMW does, so does Audi, however Lexus doesn't. It can also, at a quick glance, show there is a difference between electric motors, the number of said electric motors, and attainable speed. I did not base my purchase off the 0-60 times, my BMW iX M60 was much faster 0-60 than my Taycan CT 4S, but faster isn't the only metric that is important to me.

 

[Jhenson29]

Of course I don’t watch drag racing

I watch carwow on YouTube. Does that count?

 

[Vercingetorix]

I watch carwow on YouTube. Does that count?

Only when Porsche wins.

 

[f1eng]

I watch carwow on YouTube. Does that count?

A sales site for a blokes car selling business masquerading as a car test site.
Best avoided IMO.