Porsche says many EV newcomers won't survive - Article

[Tooney]

'Not everybody will survive': Porsche determined to lead in the performance electric car space as premium electric car competitors like Aon Hyper GT, IM L6, Nio ET9 & Zeekr 7X proliferate

But not all the new electric car challenger brands, mainly emerging from China, will survive in the long term, according to the brand.

Speaking to journalists at the local launch of the updated Taycan sedan and Cross Turismo wagon, Porsche AG spokesperson Taycan and Panamera Mayk Wienkoetter said, “You can’t ignore the competition anymore because there are so many. Not everybody will survive, obviously.”

Commenting further on cooling demand in an increasingly competitive global EV market Mr Wienkoetter said, “If you look at what’s happening in China, the luxury EV segment is basically dead.”

“There’s nobody selling cars anymore because of the economics in that country and also the uprising of local manufacturers.

“Also in (Australia) luxury EVs are not selling well. There’s a lot of uncertainty in the market.

“The Taycan’s biggest competition is not another car, more the acceptance of e-mobility is the challenge right now,” he said.

Referring to the updated Taycan specifically, Mr Wienkoetter is bullish on the product and cautious on issues like resale value and repeat purchase.

“Existing Taycan customers are really impressed with the (new) car. I’m sure the improved range and charging capabilities and the driving dynamics are definitely helping.”

“On the other hand the resale value of electric vehicles has been very challenging, especially in the luxury segment and Porsche is no exception.

“And it comes down ultimately to the lease rate - if you can make an offer people will jump to or not.

“We’re still fighting and we’re still confident we can also make the second-generation (Taycan) a success although the circumstances are way more challenging than they used to be.

“We are trying to take the right measurements to improve our offers and try to convince everybody to either get them back into a Taycan again or also get new customers.”

https://www.carsguide.com.au/car-ne...to-lead-in-the-performance-electric-car-space

 

[Jasper4S]

My thought too.

Especially with warranty in mind, I have zero interests in the new brands from China. What will happen with the 10+ years warranty when the company is bankrupt. The once so impressive (and 'cheap') EV is not so impressive (thus cheap) anymore. Although it doesn't sound competitive, we are lucky with the 8 years Porsche gave us! And lucky it is a solid brand. Yeah yeah, I know Porsche had hard times before the Cayenne, but they are doing great right now..

 

[Uknown]

“And it comes down ultimately to the lease rate - if you can make an offer people will jump to or not.”

It is early days, but so far the offers don’t wow me.

 

[FlyingPoint]

There is no other EV I will drive. I put my $$ behind my forum words. I had a MY21 and when the time came to decide what to replace it with - the research, test drives, offers and other factors brought me back the Taycan. I could not bear the thought of driving another overall inferior EV. For me, it was either another Taycan or back to ICE.

 

[Gino]

'Not everybody will survive': Porsche determined to lead in the performance electric car space as premium electric car competitors like Aon Hyper GT, IM L6, Nio ET9 & Zeekr 7X proliferate

But not all the new electric car challenger brands, mainly emerging from China, will survive in the long term, according to the brand.

Speaking to journalists at the local launch of the updated Taycan sedan and Cross Turismo wagon, Porsche AG spokesperson Taycan and Panamera Mayk Wienkoetter said, “You can’t ignore the competition anymore because there are so many. Not everybody will survive, obviously.”

Commenting further on cooling demand in an increasingly competitive global EV market Mr Wienkoetter said, “If you look at what’s happening in China, the luxury EV segment is basically dead.”

“There’s nobody selling cars anymore because of the economics in that country and also the uprising of local manufacturers.

“Also in (Australia) luxury EVs are not selling well. There’s a lot of uncertainty in the market.

“The Taycan’s biggest competition is not another car, more the acceptance of e-mobility is the challenge right now,” he said.

Referring to the updated Taycan specifically, Mr Wienkoetter is bullish on the product and cautious on issues like resale value and repeat purchase.

“Existing Taycan customers are really impressed with the (new) car. I’m sure the improved range and charging capabilities and the driving dynamics are definitely helping.”

“On the other hand the resale value of electric vehicles has been very challenging, especially in the luxury segment and Porsche is no exception.

“And it comes down ultimately to the lease rate - if you can make an offer people will jump to or not.

“We’re still fighting and we’re still confident we can also make the second-generation (Taycan) a success although the circumstances are way more challenging than they used to be.

“We are trying to take the right measurements to improve our offers and try to convince everybody to either get them back into a Taycan again or also get new customers.”

https://www.carsguide.com.au/car-ne...to-lead-in-the-performance-electric-car-space

The important thing to consider is how quickly will Porsche stop supporting components for its EVs the way it currently does with all its ICE products. A Porsche ICE vehicle is never dead because either Porsche will continue to make the parts or 3rd parties will offer these parts at a discount.
EVs for most manufacturers in China are going down the path of planned obsolescence where their EVs are considered disposable after a certain period. If battery technologies do not become standardized then even 3rd party replacement will not be possible.
I know people with 40+ year old 911s which can have everything rebuilt. My Taycan and all other EVs will eventually reach the point where the batteries are no longer available at any price & if there are no safe replacements then the most beautifully maintained Premium EV manufacturers must have a long term solution to battery replacement/upgradability or Taycan will become as worthless as a 15 year old top of line MacPro that cost $6k when it was new.
This is not the Legacy Porsche wants to begin embracing even though it makes perfect short term economic sense.
I pay a premium for Porsche because I believe in buying a vehicle I can baby forever and just buy the next one and the next one to add to my collection or pass them down to my family members. I look at them as a quality piece of history.
Chinese EVs will be perceived as disposable but I hope Porsche does not take the same path….

 

[laua]

I got the Taycan for all the same reasons everyone touted here: perceived longevity, high expectations for customer service, expected ongoing support (decade plus), and what was described as a repair policy for the battery.

However based only my experience since day 1 trying to buy, to ongoing dealer service pains, and most importantly the nightmare unfolding on the damaged battery cover thread (and others here), I’m not inclined to buy another Porsche EV. In fact, if this is how Porsche is going to run their EV business, I’d argue they are the ones to be in trouble.

Maybe I should add- I still love my Taycan and there’s no other EV I’d get at the moment. As Flyingpoint said, it’s either the Taycan or back to ICE.