J D Power Loyalty Survey - Porsche ranked highest by premium brand car owners

[Tooney]

Highest-Ranking Brands
Porsche ranks highest among premium brand car owners for a third consecutive year, with a 57.5% loyalty rate. Mercedes-Benz (49.0%) ranks second.

Lexus ranks highest among premium brand SUV owners with a 60.2% loyalty rate. BMW (55.8%) ranks second.

Toyota ranks highest among mass market brand car owners for a third consecutive year, with a 62.5% loyalty rate. Honda (58.8%) ranks second.

Honda ranks highest among mass market brand SUV owners with a 64.2% loyalty rate. Subaru (62.6%) ranks second.

Ford ranks highest among truck owners for a third consecutive year, with a 65.1% loyalty rate—the highest loyalty rate in the study. Toyota (60.8%) ranks second.

https://www.jdpower.com/business/press-releases/2024-us-automotive-brand-loyalty-study

 

[alexsas]

Let them rate loyalty of Taycan owners