Tooney
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Brand loyalty is common, but according to J.D. Power's Automotive Brand Loyalty Report, Porsche has the most loyal customers among luxury automakers. This is the second year the German marque has received the award from the American data analytics, software, and consumer intelligence company.
Introduced four years ago, the report provides insights into consumer preferences and purchasing behaviors. Based on transaction data from September 2022 through August 2023, it provides a detailed look at brand loyalty across various vehicle segments, including mass-market cars, mass-market SUVs, premium cars, premium SUVs, and trucks.
https://carbuzz.com/news/porsche-owners-more-loyal-than-any-other-luxury-brand
With More Choices, Brand Loyalty Slips among New-Vehicle Owners,
J.D. Power Finds Porsche, Toyota and Ford Each Rank Highest in Respective Segments for Second Consecutive Year
https://www.jdpower.com/business/press-releases/2023-us-automotive-brand-loyalty-study
Introduced four years ago, the report provides insights into consumer preferences and purchasing behaviors. Based on transaction data from September 2022 through August 2023, it provides a detailed look at brand loyalty across various vehicle segments, including mass-market cars, mass-market SUVs, premium cars, premium SUVs, and trucks.
https://carbuzz.com/news/porsche-owners-more-loyal-than-any-other-luxury-brand
With More Choices, Brand Loyalty Slips among New-Vehicle Owners,
J.D. Power Finds Porsche, Toyota and Ford Each Rank Highest in Respective Segments for Second Consecutive Year
https://www.jdpower.com/business/press-releases/2023-us-automotive-brand-loyalty-study
