Negotiation video on buying a new Cayenne EV Turbo in US

[Ajes]

Just saw this good video showing professional car buyer for clients and how much he got off on a new turbo model. Long for sure but can skip as needed.

Interesting I thought.



AI Summary:

Core Principles & Takeaways

• Presence is NOT Power: Dealerships often claim you must visit in person to get the best deal. Tommy emphasizes that staying home and using competition across dealerships nationwide is the best way to drive prices down.
• Service vs. DIY: You do not need a broker to negotiate a good car deal. Everything Tommy does can be replicated on your own; services like Delivrd exist primarily to save buyers time, energy, and stress.
• Geography Matters: High-income local markets (like Charlotte, NC) often refuse to discount because local buyers will pay full price. Expanding search parameters to markets with higher inventory/aging stock (e.g., California) yields significantly deeper discounts.
• The "Demo" Trap: Executive demo vehicles are technically "used" (e.g., driven 1,000+ miles), yet dealers often try to charge full MSRP under the guise of "never being titled" or including pre-installed options like PPF (Paint Protection Film) that the buyer didn't request.

Key Video Highlights & Negotiation Flow
1. The Executive Demo Strategy [06:07]

• The Pitch: A local dealership attempts to sell a Porsche Cayenne Turbo Electric demo car with ~1,000 miles on it for full MSRP ($185,240).
• The Justification: The dealer claims added value through full-body Paint Protection Film (PPF), a ceramic coating ($7,000–$10,000 value), and an extra 2-year CPO warranty.
• Tommy's Pushback: Tommy points out that an executive driving a sports SUV for 1,000 miles makes it a used car. Paying full MSRP for a used car is like paying full price for a smoothie someone already took a sip of. He refuses to pay a premium for options (PPF) he didn't explicitly request.

2. Testing Markets Across the Country [16:43]
Tommy places calls to various regional markets to gauge baseline discounts for the Cayenne Turbo Electric:

• Local / Southeast (FL & NC): Very low discounts (ranging from $0 off MSRP to ~$2,500 off) [19:17].
• Texas: Offsets some cost, offering ~$8,000 to $11,000 off [33:56].
• California (LA Market): Because electric vehicles sit longer in high-supply regions (up to 170+ days on the lot), dealers are far more competitive [29:16].

3. Securing the Best Deal [36:03]

• Using an initial $10,000–$11,000 discount as leverage, Tommy calls a Southern California dealer.
• Final Result: He secures 10% off MSRP (~$19,000 off a ~$198,000 MSRP vehicle) with a small $85 doc fee [36:03].
• Net Savings: Even after accounting for $2,000–$3,000 in enclosed cross-country shipping, buying out-of-state saves the client over $15,000 compared to buying locally [45:12].

Important Watch-outs Mentioned

1. Out-of-State Taxes & Shipping: If buying in California, you avoid local CA sales tax only if the vehicle is shipped off the lot directly to your home state rather than driven off the lot [31:28].
2. The Finance Office: Negotiating the vehicle purchase price is only step one. The finance office is where dealerships make a significant portion of their profit (often averaging $3,000+ per unit through marked-up interest rates, add-ons, and warranties) [45:49].