Exactly! You feel robbed. ? Mind you, you realise that all the mandatory stuff like good stereo, a battery, etc is automatically included so no need for so many options.
It’s amazing how any other configurator now doesn’t even feel like a configurator. You get four or five options and it doesn’t feel as though you’re doing any personalisation at all! One of my favourite parts of the whole buying experience has been the configurator. Maybe the only good part...